Bridging the Gap: How Hivello is Bringing Non-Crypto Users into DePIN
The world of Decentralised Physical Infrastructure Networks (DePIN) is rapidly evolving, but there’s still a significant barrier preventing mainstream adoption: the complexity of crypto. Hivello, a pioneering platform in this space, has taken on the challenge of making DePIN accessible to non-crypto users. We recently spoke with Domenic Carosa, Co-Founder and Chairman of Hivello, who shared how the company’s unique business model is set to advance the DePIN landscape by appealing to Web 2.0 users and bringing them seamlessly into the decentralised future.
The Challenge: DePIN Complexity
The potential of DePIN projects, from decentralised VPNs to AI training networks, is huge. A lot of platforms, however, require a level of technical know-how that can alienate those unfamiliar with crypto. Many DePIN networks depend on specialised hardware or complex setups that can be daunting, even for seasoned tech enthusiasts. As Dom explained, “The biggest opportunity lies in how we bring in the billion-plus people who know how to use platforms like Amazon and Netflix but don’t necessarily want to know about private keys and crypto wallets.”
Hivello’s Vision: Simplify and Monetise
At its core, Hivello is an aggregator of DePIN projects, but it’s more than that. Hivello has designed a business model that makes it simple for anyone with a computer — whether they’re crypto-savvy or not — to participate in the DePIN ecosystem. With a point-and-click approach, users can earn rewards by sharing their computer resources, similar to how people rent out rooms on Airbnb. This model ensures that even someone with no knowledge of blockchain can get started in minutes.
Dom put it best: “We’ve architected the product so that people don’t need any crypto experience. Users can earn DePIN tokens and then withdraw them as stablecoins or convert them directly into fiat currency, which gets paid straight into their bank account. They never have to touch crypto if they don’t want to.”
Targeting Non-Crypto Natives
Hivello’s focus on onboarding non-crypto users is more than just a convenience feature; it’s central to their strategy. By eliminating crypto jargon and offering fiat off-ramps, Hivello makes DePIN participation feel familiar and easy. Dom highlighted that, for most people, the priority is solving a simple problem: earning extra income. With Hivello, users don’t need to grapple with the complexities of blockchain. They simply download the app, share resources, and get paid.
This approach is crucial in attracting a broader audience beyond crypto enthusiasts. Dom mentioned, for example, that Hivello is in discussions with several charities. “Imagine a scenario where Save the Children could email their supporters, encouraging them to download a customised version of Hivello. People would share their computer resources, and the earnings would automatically go to the charity. It’s like passive giving, and it’s something charities are very excited about.”
Leveraging Existing Hardware
Hivello also taps into existing infrastructure to amplify its reach. Dom pointed out that many devices (such as Helium hotspots), use minimal resources. By installing Hivello, owners of these devices can double or even triple their earnings without additional investment. “Helium devices only use a fraction of your CPU, so we can run other DePINs simultaneously, making it a complementary rather than competing system,” Dom explained.
A Data-Driven Advantage
One of Hivello’s strengths lies in its data-driven approach. The platform collects and analyses primary data from its global node network, optimising DePIN performance based on location and hardware specifications. This means users can get tailored recommendations, maximising their return on investment. “We can tell which DePINs are best suited for different geographies and hardware setups, giving users a significant earnings advantage” Dom noted.
From Web 2.0 to Web 3.0
Dom believes that DePIN will be the catalyst for bringing millions of Web 2 users into the Web 3 ecosystem. By focusing on simplicity and eliminating the crypto learning curve, Hivello aims to democratise access to DePIN. DePIN is tangible, and once people see real-word benefits such as passively earning money from their computer, it’s a real influence for customer adoption.
The Future: Millions of Users and Beyond
Looking forward, Hivello’s goal is to convert people to DePIN. Their revenue model aligns with their user base: Hivello takes a percentage of the DePIN earnings, making success a shared objective. Dom emphasised, the app is free, so there’s very little risk to users. If Hivello can distribute millions of dollars globally, they’re not only succeeding as a business but also empowering people financially.
The company’s ambitions extend to forging partnerships with DePIN projects and leveraging AI to optimise performance. By working collaboratively with other DePIN networks, Hivello is helping to grow the entire ecosystem rather than compete within it.
A New Era for DePIN
Hivello’s innovative approach could very well usher in a new era for DePIN adoption. By focusing on inclusivity and making crypto technology accessible to everyday people, Hivello is positioned to drive mass adoption and redefine how we think about decentralised infrastructure.
Hivello’s goal is not to cannibalise projects in the DePIN space. It is to take on the traditional infrastructure giants and give power back to the people. This is what decentralisation is all about.
Hivello’s model isn’t just a game-changer for crypto enthusiasts — it’s a bridge to the future for millions of non-crypto users ready to explore the world of DePIN, even if they don’t know it yet.
James Gould
Future Networks is the trading name of Beflo Limited, a company registered in England, company number 08240415